One way to boost your website traffic is by linking it to social media such as Facebook®, Twitter® or LinkedIn®.
Social media is quickly becoming an important branding and sales tool for accountants. All of your social media updates should lead back to your website to act as lead magnets to encourage potential clients to provide their contact info.
This enables you to nurture the relationship by adding continued value and demonstrating your knowledge and expertise.
On Facebook®, your clients can see your page and then click the ‘like’ button. Once they ‘like’ your business all of their friends can see this passive referral. By updating your profile, you can offer the members of your Facebook® circle useful information, such as reminders of important deadlines, news about new or changed revenue laws, or links to helpful articles that you’ve found online.
Twitter® can be used for short reminders, news, or to share links that you think are important to your clients.
LinkedIn® is a good option for reaching consultants, high-net-worth individuals, and professional services.
When you advertise in a newspaper or magazine, you have no control over who will see your advert. You choose where to advertise based on the geographic location of the publication or a target audience that the publication may be aimed at.
However, with email marketing, you can segment your email list based on your customer types, SME, start ups, large companies or maybe divide your customers by industry. This allows you to send targeted emails based on the needs and interests of your customers. You can also personalise your messages for each customer, which can lead to higher conversion rates.
It is essential to increase your touch points with your customers. Send them your PracticeNet Personalised Newsletter each quarter and your PracticeNet Personalised Budget Summary each year. Sending them something that they can pick up advice from is essential.
Google® is where people search for what to do, where to go and what to buy. Your ad can appear at the very moment someone is looking for products or services like yours.
Only pay for results, like clicks to your website or calls to your business. We can train you to run your own campaigns or we can manage them for you.
We have a number of plans; get in contact if you would like to explore the world of online advertising. We promise it is easy to master!
We often get asked this question. The answer is not so straightforward. We optimise your website so that search engines can establish the relevance of your content and make associations with people's search phrases. We select relevant search terms for your business and structure your site in such a way that it is optimised for Search Engines.
We do NOT guarantee you a number one spot and neither can any other company. There are no guarantees. We aim to get improvements in search positions against your certain phrases, but SEO* is a two way street. In order to successfully improve your ranking you will have to produce regular, relevant and unique content for your website yourself.
With all our websites you can easily upload your own content or we can do it for you. This content is unique and goes a long way to improving your ranking with the search engines.
* SEO = Search Engine Optimisation
(I bet you knew this already)